The Journal

Thinking out loud

Practical writing on brand, software & AI, growth and training — the way we actually think about the work.

BrandMay 28, 2026·5 min read

Your brand is a business decision, not a logo

A logo is the smallest part of a brand. The real work is deciding what you stand for — and that decision shows up in revenue.

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Build6 min read

Build, buy, or automate: the right call in the age of AI

Not every problem needs custom software anymore. Sometimes the answer is an off-the-shelf tool — and increasingly, it's an AI workflow that didn't exist last year.

May 19, 2026

Grow6 min read

SEO in 2026: what actually moves the needle

Search changed. AI answers, zero-click results and a flood of generated content mean the old playbook is mostly noise. Here's what still works.

May 9, 2026

Train4 min read

Why one-on-one training beats the webinar

Group webinars are cheap to run and easy to forget. Real capability is built in conversation — one learner, one coach, one goal.

April 30, 2026

Studio4 min read

What we mean by “dimensions”

Most agencies sell you a menu of services. We organise around something simpler: what you actually need.

April 18, 2026