The Journal
Practical writing on brand, software & AI, growth and training, the way we actually think about the work.
A logo is the smallest part of a brand. The real work is deciding what you stand for — and that decision shows up in revenue.
Not every problem needs custom software anymore. Sometimes the answer is an off-the-shelf tool — and increasingly, it's an AI workflow that didn't exist last year.
Search changed. AI answers, zero-click results and a flood of generated content mean the old playbook is mostly noise. Here's what still works.
Group webinars are cheap to run and easy to forget. Real capability is built in conversation — one learner, one coach, one goal.
Most agencies sell you a menu of services. We organise around something simpler: what you actually need.